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Page 41 – How Carl Goerch Views the Rockingham Post-Dispatch (cont.)

in the morning, and Joe is highly pleased because of this unusual event.”
Scores of persons who have birthdays during the fol-lowing week are mentioned in the current issue of the Post-Dispatch—that is, if Mr. London can possibly find out about them. The jovial editor—with a keen sense of humor and tremendous vitality—writes every word that appears in his paper. He pecks out the copy on his typewriter and never reads a words of it to check for mistakes. That is why you’ll find items like this occasionally:
“Mrs. Jones had on a punk dress and looked lovely in it.” “The local P.-T.A. meeting last Wednesday was hell at Mrs. Harrison’s home.”
“Pete Walker, employee of the Carolina Power & Light Company, was badly shocked Tuesday as the result of com-ing in contact with a live wife.”

Exudes Friendliness

The Post-Dispatch exudes the friendiness of its editor. There is no room for high-falutin’ words and phrases, and if a little editorializing and a few personal views get into the news columns occasionally, that is all right, too.
Mr. London sounds off to his heart’s content in his editorial column, entitled: “Glimpses — On the Cuff.” In it he doesn’t try to solye the world’s weighty problems, but leaves that job for the bigger newspapers. So far as the Post-Dispatch is concerned, the proposed installation of a new street-light is of much greater news value that a rowdy session of the United Council.
Then, too, Mr. London has a habit of imparting a little extra information in his news items. For instance, if Louise Culpepper had left town for a visit with relatives, the aver-age paper probably would carry an item like this:
“Miss Louise Culpepper left Rockingham Sunday to spend the summer with her aunt, Cleopatra Hicks, at Tip Top, Virginia.”

How Ike Runs it

But when Ike sets out to report that eyent, it appears in his paper like this:

“Lively and sprightly Louise Culpepper left Rocking-ham Sunday to spend the summer with her aunt, Cleopatra Hicks, at Tip Top, Virginia, a town that is 2,728 feet above sea leyel. Rockingham is 225 feet above sea level at the Seaboard Depot. But by the way, we have always wondered whether there is any truth to that story about the original Cleopatra committing suicide by letting herself get bitten by an ass. Anyway, we hope that Louise has a good time and that she will have some interesting things to tell us when she gets back home.”

If a man has a nickname and is generally known by that nickname, you may rest ‘assured that it’ll be tacked onto him when his name appears in print. Such as:

“Buck Johnson, from Route 1, was in town Saturday.

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