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Page 40 – How Carl Goerch Views the Rockingham Post-Dispatch

How Carl Goerch Views the
Rockingham Post-Dispatch
In His May 17 1947, Issue

The following story on the writer and his paper was printed in Carl Goerch’s “The State” at Raleigh May 17, 1947, and was written by Robert W. Shaw. The boners or linotype errors Carl lists really never occurred in the Post-Dispatch, but they make up a “good story” and serve to accentuate the individualistic make-up of the Post-Dispatch. And so with no apologies, here is his story, caption and all:

Ike’s Newspaper


ISAAC S. LONDON is proprietor, editor and publisher of the Rockingham Post-Dispatch, a weekly paper ,of seven columns width and twelve pages which he has been running for nearly 30 years—since Dec. 6, 1917 (and The SILER CITY FRIT for nine years before that — April, 1909, to Dec. 1, 1917). Ike has probably the most incomplete make,- up or format of any paper in North Carolina — from a JOURNALISTIC standpoint, that is.

As everyone knows, there are certain set rules which the operator of a newspaper has to follow. In the first place, it is practically mandatory that he be a graduate of the journalism department of some college. He must know newspaper “style” when it comes to writing. Naturally, he must put the most important news stories in the most prominent position, he must classify the news, and there are a number of other regulations to follow in connection with make-up.

All of these rules are cheerfully violat‑
ed by the Post-Dispatch every week. As a
matter of fact, IKE runs his paper without
the slightest regard for rules.


There are no, fancy headlines: just a word or two to give the reader a hint of what is to come. Moying-picture theater ads appear on the front page. If somebody has paid for a classified ad, offering a cow for sale, that’s liable to appear on the front page also. It all depends upon whether the type fits nicely or not. If there are 12 pages in this week’s edition of the Post-Dispatch, society news and sports news are liable to appear on any one of the 12 pages. An account of Mrs. Upjohn’s reception is just as apt as not to be followed by an item announcing that Joe Waterby’s cow gave birth to twin calves last Wednesday. Sometimes it happens that the items get slightly mixed, so that they appear in print as follows:
“Mrs. Upjohn was hostess at a beautiful reception last Monday evening. She gave birth to the twin calves early

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